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About Us

Established in Sheffield in 1986, New Image offers a large selection of special occasion wear from leading fashion designers.

Whether you are shopping for a special occasion i.e. Mother of the Bride or Groom, wedding guest, party outfit, days at the races or cruise wear - New Image never fail to help you achieve your desired look, from one of our award winning collections, we will be sure to have a style you can make your own!

First Floor

You'll find a dedicated sales area displaying fabulous mother of the bride/groom, special occasion wear collections, hats, fascinators, shoes and bags. Telephone to book your one to one appointment.

Ground Floor

Stylish casual wear from European fashion houses for ladies who like to be different.

New Image is located at the back of Sheffield Wednesday. Pay and display parking is available behind the store and onstreet parking is available.

You can count on New Image of Sheffield for up to date fashion wear, beautifully-made clothing, and a personal service every time.

New Image Clothes shop over the years.

1986, I’m sure some of you will recognise the old style frontage of our 1st premises at 289 Middlewood Road.

1989 the store relocated to 277 Middlewood Road. A total refurbished shop by my husband and his team. By mid September 1989 we were open and retailing on the ground floor, a brand new shining store it was fantastic!

2007 saw a lengthy refurbishment of the whole building to create an upper sales floor area, this allowed the business to further evolve and firmly putting New Image on the Map.

The beautiful new upper sales floor specialises in Mother of the Bride and Groom outfits, Evening Wear, Special Occasion Wear, Hats, Fascinators, Shoes and Bags, we can dress you from head to toe!

We have evolved, survived many challenging times , including covid and we are now ready to Face retailing in 2022.

Photo of poster on the wall.
Photo of poster on the wall.
Photo of poster on the wall.
Photo of staff having a celebration at New Image in Sheffield.

A Personal Service

Stock photo of a notepad and reading glasses.


Photo of lady wearing a hat.

Darcie Mae Millinery

Photo of lady wearing casual wear.

Casual Wear