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ABOUT US

New Image established in Sheffield in 1986, we offer a large selection of special occasion wear from leading fashion designers.

Whether you are shopping for a Special Occasion, Mother of the Bride / Groom, wedding guest, party outfit, days at the races or cruise wear.

New Image never fail to help you achieve your desired look, you will be sure to find your perfect look from one of our award winning collections. 

First Floor

Dedicated sales area displaying fabulous mother of the bride / groom, special occasion wear collections, hats, fascinators, shoes and bags.

Ground Floor

Stylish casual wear from European fashion houses for ladies who like to be different, shoes, handbags, and jewellery.

New Image located behind Sheffield Wednesday football ground.

Pay and display parking is available behind the store and onstreet parking is available.

You can count on New Image of Sheffield for up to date fashion wear, beautifully-made clothing, and a personal service every time.

Alternation service also available in store. 

Why New Image Sheffield is the Go-To for Mothers of the Bride / Groom

New Image Sheffield’s in-house seamstress is not only a talented craftsperson but also someone who understands the importance of making mothers feel beautiful, confident, and proud on their child’s wedding day. With years of experience and a keen eye for detail, the seamstress transforms the mother of the bride’s / groom’s into her perfect outfit. 

Not only does New Image Sheffield prioritise style and individuality, but they also ensure that the process is a joyful and personal experience. Each dress crafted reflects the client’s essence of making it a cherished memento of one of the most special days in her life.

Ready to Get Started?

For mothers of the bride / groom looking for a dress that is as unique and memorable as the occasion itself, New Image Sheffield has exceptional choice. Their personalised approach and dedication to client satisfaction make this boutique a standout destination for occasion wear in Sheffield. Book your New Image Sheffield consultation and start the journey of creating a look that celebrates both the love of a family and the beauty of individual style.

New Image Sheffield: Perfect Mother-of-the-Bride / Groom Dresses with In-House Seamstress

When it comes to creating the perfect dress for the mother of the bride, New Image Sheffield understands that elegance, comfort, and personalisation are everything. Located on Middlewood Road north of  Sheffield, this boutique has been specialising in making mothers feel radiant and beautiful for their daughters / sons big day for over 30 years. What truly sets New Image apart?

Not only their individual outfits that can all be nipped and tweaked by an in house dress maker specifically fitted to each individual. For mothers who want to look their absolute best and feel uniquely themselves. 

Each outfit can be uniquely styled with hat, fascinator, beautiful shoes and handbags.

Every mother of the bride / groom deserves to wear a dress that reflects her style and feels true to her personality. With so many options on the market, finding a dress that ticks every box can be a daunting task. New Image Sheffield one to one experience simplifies this journey by giving mothers expert advice in finding their perfect outfit.

This bespoke service is perfect for mothers who want a special, personalised touch when finding their attire. Whether they envisage a classic gown, a modern ensemble, or something uniquely bold, New Image is dedicated to bringing that vision to life with precision and elegance.

  • How it Works
  • Initial Appointment 
  • Finding your outfit
  • Fittings and Customisation
  • Final Touches and Reveal
 
New Image occasion and casual wear shop for ladies in Sheffield

The store thought out the years

The beautiful new upper sales floor specialises in Mother of the Bride and Groom outfits, Evening Wear, Special Occasion Wear, Hats, Fascinators, Shoes and Bags, we can dress you from head to toe!

           

1986

Premises at 289 Middlewood Road, I’m sure some of you will recognise the old style store

1989

The store relocated to 277 Middlewood Road. A total refurbished shop by my husband and his team. By mid September 1989 we were open and retailing on the ground floor, a brand new shining store it was fantastic!

2007

Saw a lengthy refurbishment of the whole building to create an upper sales floor area, this allowed the business to further evolve and firmly put New Image Sheffield on the Map.

Designers

We are experts within the fashion industry that can style your perfect look from the feet up

We understand dressing for your Special Occasion is an exciting time but it can feel a little overwhelming. New Image Staff are experienced to guide and help you find your perfect Mother of the Bride / Groom outfit. Matching Hats, Shoes and bags available, with everything under one roof, it makes it so easy to complete your look.

Two seamstresses work within the store to ensure your outfit is a perfect fit. You will feel confident when dressed by New Image.

We look forward to welcoming you into the store to view our stunning collections.

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